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Privacy Policy

Effective Date: July 2025

Last Updated: July 2025

Introduction

Welcome to Cliqaura, an AI-powered marketing automation platform that enables businesses to connect and manage social media campaigns, with a special focus on WhatsApp Business campaigns using the WhatsApp Cloud API.

This Privacy Policy explains how Cliqaura ("we," "our," or "us") collects, uses, and protects your information when you use our platform. We collect limited user and business data to enable essential features such as WhatsApp message sending, campaign scheduling, and AI-assisted content generation.

Information We Collect

To provide our services effectively, we collect the following types of information:

Personal Information

  • Full name and email address
  • Phone number for account verification
  • Business name and contact information

Business and API Data

  • WhatsApp Business Account ID
  • API access tokens and authentication credentials
  • Message templates and campaign content
  • Contact lists and customer interaction data
  • Campaign performance metrics and analytics

How We Use Your Information

We use the collected information to:

  • WhatsApp API Integration: Connect your WhatsApp Business Account to send messages and manage campaigns
  • Template Automation: Create, store, and deploy message templates for your marketing campaigns
  • Analytics and Reporting: Provide insights on campaign performance, message delivery rates, and customer engagement
  • AI-Assisted Features: Generate content suggestions and optimize campaign performance using artificial intelligence
  • Platform Functionality: Enable core features such as scheduling, contact management, and multi-platform integration

WhatsApp Cloud API Compliance

Cliqaura is fully compliant with Meta's WhatsApp Cloud API policies and requirements:

User Authorization

Users explicitly authorize Cliqaura to access their WhatsApp Business Account data through Meta's official OAuth flow. All permissions are clearly disclosed and can be revoked at any time.

Official API Usage

Our platform exclusively uses approved Meta API endpoints and follows all guidelines for message templates, delivery, and customer communication through official WhatsApp Business channels.

Testing and Verification

Cliqaura is tested in live API environments as per Meta's policies and uses only business-verified phone numbers for message sending, ensuring compliance with all WhatsApp Business requirements.

Data Sharing & Security

Third-Party Services

We share data only with essential third-party services for functional purposes:

  • Meta (WhatsApp): For message delivery and WhatsApp Business API functionality
  • Social Media Platforms: YouTube, LinkedIn, and other platforms for campaign management
  • Cloud Infrastructure: Secure hosting and data processing services

Security Measures

All data is encrypted both at rest and in transit using industry-standard encryption protocols. We implement robust security measures including access controls, regular security audits, and compliance with data protection regulations.

Your Rights

You have the following rights regarding your data:

Access Your Data

Request a copy of all personal and business data we have stored

Revoke API Access

Disconnect your WhatsApp Business Account and revoke all API permissions

Delete Your Data

Request complete deletion of your account and all associated data

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify users of any material changes via email or through our platform. Your continued use of Cliqaura after such modifications constitutes acceptance of the updated Privacy Policy.

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